The average adult spends 5.9 hours a day with digital media, which means that for businesses, Social Media Marketing is a crucial element to success in any industry. Whether you are a business owner or a marketing professional, this course will equip you with the skills and knowledge to develop impactful, successful social media marketing campaigns that convert your followers into returning customers.
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- Access 8 lectures & 8 hours of content 24/7
- See exactly how social media marketing fits into your overall marketing strategy
- Become familiar with the Social Media platforms mainly used for social media marketing
- Know your target audience & the elements to consider when compiling your target audience
- Identify goals, measu re success, & know the various content types you wanna use
- Optimize your profile so that you are easily found online
- Learn about the various metrics that you can measure on the major social media platforms
- Know what makes engaging content for your audience as well as what your audience wants from you
- Learn more advanced concepts such as community management, reputation management, social listening & more
The Shaw Academy is a professional training and higher education institution dedicated to making the highest quality, practical education accessible to all. They’re committed to both excellence in teaching and support, enhancing the learning experience of each individual student. This and all other Shaw Academy courses are independently accredited by an internationally recognized body for CPD purposes.